Selling Your Own Products: A Guide to Amazon Seller Central

Whether you are a professional seller or want to make some extra money from your hobby, building and managing your own online shop involves a significant amount of effort. This is especially true if you want to sell not only your own products but also items from third parties. Amazon Seller Central offers an alternative to a standalone online shop, requiring significantly less effort and financial resources. Besides the lower effort, Amazon Seller Central provides another advantage: you benefit from the Amazon brand and the advantages it offers for your products.

What are the Advantages of Amazon Seller Central?

As a platform for various sellers, Amazon Seller Central offers numerous advantages, leaving little to be desired for sellers. The main advantages of Amazon Seller Central are quickly summarized:

• Quick and Free Registration: You can register quickly and for free.

• User-Friendly Tools and Listings: The integrated tools and simple listings make it easy to sell your items.

• Efficient and Secure Payment Processing: This benefit applies to both sellers and customers.

• Free Seller and Advertising Tools: You have extensive functions for statistics and analysis.

While these advantages make a strong case for Amazon Seller Central, there are naturally other alternatives besides Amazon and Seller Central. Nevertheless, additional points favor using Amazon Seller Central, making the platform a profitable element for online sellers. You don’t necessarily have to be a professional seller; even if you want to make some extra money from your hobby, Amazon Seller Central is the right choice. In addition to the reasons mentioned earlier, here are more benefits that Amazon Seller Central can offer:

• Trust Advantage: Amazon seems to be everywhere and offers exceptional service to its customers. This trust is automatically projected onto sellers using an Amazon account to sell their goods, for instance, through Fulfillment by Amazon.

• Familiar Processes: When buying and paying for products, customers prefer familiar processes. Amazon has standardized automatic procedures, contributing to customer satisfaction.

• Amazon Marketing: Another advantage of Amazon Seller Central is access to existing marketing tools on Amazon, including targeted email campaigns, Vine, and the Subscribe & Save program. If it pays off for you, you can advertise your product there to achieve even better visibility.

• Higher Sales Potential: Selling through Amazon Seller Central increases your conversion rate, enhancing the recognition and popularity of your products on Amazon.

• Reduced Effort: A significant advantage of Amazon Seller Central is that it reduces your effort. Amazon handles logistics and returns management, freeing up time for other endeavors.

Unlocking Growth Potential with Amazon Seller Central and Amzkey

In our consultations, we often find that many companies are unaware of their growth potential with Amazon Seller Central or how to unlock it. This is where we come in. In a free initial consultation, we offer a current state analysis and derive the next steps from the state of our clients' marketing activities and previous work. We work with our clients to develop a strategy and implement it as a team. Regular performance monitoring, support, and optimization ensure our clients' success and their growth on the Amazon marketplace.

Is Amazon Seller Central Right for You?

Are you just starting your career? Do you currently not have your own online shop and have only managed to attract a few customers? In such cases, among others, you benefit from trusting Amazon's seller platform. The company offers you a vast customer base and various advertising tools to reach your customers. The platform's simplicity makes it an ideal entry point for beginners and inexperienced sellers.

However, it's not just for beginners: those who prefer to manage and control things themselves also benefit from the platform. While you can independently handle a wide range of tasks and settings, you can easily outsource the really difficult and time-consuming aspects. Additionally, you benefit from the trust that the public already has in Amazon. The security, coupled with the simple and partially automated processes, contributes to an optimal and pleasant experience for your customers. For this reason, the choice to purchase almost always falls on Amazon, even if a product is available from other providers.

Even if the company regularly faces criticism, it is this popularity and familiarity that encourage shopping on this platform. As a seller on Seller Central, you also benefit from this reputation. Currently, there are more than 500 million products available for purchase on the platform in Germany alone. This makes it the number one platform for online shopping, and it is foreseeable that this fact will not change anytime soon.

Amazon Seller Central: Easily Manage Your Amazon Shop

Amazon Seller Central is essentially a sales platform provided by Amazon, where you can sell your own products. Third-party sellers can also list, sell products, and use Amazon as a marketplace. All that is required is a free registration, which can be completed in a few minutes.

Controlling Reach

With Amazon Seller Central, you can determine the reach of your product. For example, you can focus solely on the domestic market, participate in other European markets, or sell worldwide with Amazon. The unique aspect is that you don’t need comprehensive language skills to offer your goods abroad.

Saving on Storage Costs with Fulfillment by Amazon

Another reason many sellers choose Amazon Seller Central is product sales. By opting for Fulfillment by Amazon (FBA), you no longer need a large warehouse. Simultaneously, you avoid the effort associated with shipping, while you and your customers benefit from Prime advantages.

You also benefit regarding payment methods with Amazon Seller Central. While on the open market you might not always know if you will receive your payment, with the US giant Amazon, you are assured. You can always be certain that you will be paid for your goods. Learn more about the costs of Amazon FBA here.

Simple and Intuitive Design

Another major advantage of the platform is its intuitive and straightforward design. You don’t need advanced skills, as might be the case with your own online shop. Instead, you can use the available tools, for instance, to check your statistics or redesign your product descriptions. In any case, you can rely on Amazon to help present your product in the best possible light. Whether or not you use the offered tools is up to you. If you prefer to start your own analysis, that’s no longer a problem. This way, you are not bound and can choose the program that suits you best and that you trust the most.

As a cockpit for your Amazon FBA sales, Seller Central offers everything you need to optimally use the platform. Instead of regularly checking and controlling your own inventory, you can conveniently outsource this task to the US company. While the company’s employees take care of this and inform you when another delivery is due, you can focus on more important tasks. This includes further developing your existing products, creating new items, and enjoying the regained free time. This way, outsourcing your inventory benefits both your buyers and yourself: your buyers enjoy Prime benefits and fast delivery, while you can relax and unwind.

How to Sell Products via Amazon Seller Central

With an active Amazon seller account on Amazon Seller Central, many doors open for you. Once you have set up all settings regarding payment, shipping, and branding, you can start selling your products immediately. The simple process of Amazon Seller Central, which even beginners can master in no time, benefits you.

To make an optimal impression, you should rely on Amazon Seller Central’s listings. Essentially, you have different approaches on Amazon Seller Central. One option is to offer very cheap products to entice customers to buy. However, in most cases, it is better to have the best listing in a niche. You don’t necessarily have to sell the cheapest product there. In most cases, you can expect higher sales through your Amazon Seller Central account this way, as your customer knows they are not getting cheap goods.

By the way, creating a good listing on your Amazon Seller Central account has a lot to do with the right keywords in the backend. Customers generally do not see these keywords. However, you enter them into your Amazon Seller Central account so they can work in the background. They influence whether your product is visible for certain search terms. This makes the keywords particularly important ranking factors for the Amazon Seller Central platform.

Do you want to increase the number of visitors to your products and thus boost your sales? Your chances of success are good if you conduct extensive research on the most important keywords. You can also assign this task to a specialist who knows what matters in terms of search volume. You then enter the targeted keywords into Amazon Seller Central to ensure the algorithm evaluates them as desired. To ensure this works as well as possible, you should incorporate these keywords into both the bullet points and the individual descriptions.

• Ease of Use: Once you have set up your Amazon seller account on Amazon Seller Central, you can start immediately. The platform is very easy to use, so you can create your listings quickly and easily. Use the available tools to simplify the process between you as the seller and the customer.

How Does Amazon Seller Central Work?

To use Amazon Seller Central, you must first register for free. This registration is completed within minutes, allowing you to start creating listings and selling your products right away. Although the Amazon Seller Central platform is easy to use, its functionality is not self-explanatory. Therefore, the following explains what is important in Amazon Seller Central and what you should pay attention to.

Amazon Seller Central: Payment

Once you register your Amazon account on Amazon Seller Central, you must enter your payment details as a seller. This allows Amazon Seller Central to know your data and can transfer payments from buyers directly to your account. Alternatively, you can also enter a credit card. The advantage of a credit card is that it earns you additional bonus points during transactions.

If advertising costs arise, you can either offset them directly with Amazon or have them deducted from your sales. Which option you choose depends on your own preferences. However, note that separate billing results in a higher cash flow. This, in turn, affects the bonus points your credit card provider pays you. This approach is not mandatory—you can also simply link a regular account if you.

Reduce Your Shipping Effort

Want to use Amazon FBA? In this case, you can configure settings to optimize your shipping. If you add the "Fulfilled by Amazon" setting, you can provide additional information to enhance your shipping process. For example, if you only want to sell domestically, storing goods in other countries for PAN-EU shipping isn't beneficial. Instead, disable this feature. Focusing on domestic sales also has another advantage: you won't be taxed in other countries. The reason is that once Amazon Seller Central stores and sells your products abroad, you as the seller will be associated with these goods and must pay tax automatically. Therefore, you should gain some experience and initially focus on domestic sales if you are just starting with Amazon Seller Central. You can expand your international presence later.

FBA - Fulfillment by Amazon: How Amazon Shipping Works

FBA stands for Fulfillment by Amazon. This means placing your products on Amazon's marketplace and delegating tasks: Amazon handles storage, packaging, and shipping of your products. The result is that you save time, which you can easily devote to other tasks. Marketing tasks and developing new products no longer need to be pushed to the background.

While you benefit from the Amazon FBA program, Amazon Seller Central also provides advantages for your customers: they can directly use the free Prime shipping and, if necessary, contact Amazon's customer support. Additionally, Amazon FBA allows you to offer a broader range of products. But how does Fulfillment by Amazon actually work?

In the first step, you send your inventory to Amazon. Shipping is then handled by Amazon, ensuring central storage, quick retrieval, and dispatch. Amazon can guarantee that your products are shipped according to Prime delivery conditions, even if sold through Amazon Seller Central. This approach offers enormous potential, which you shouldn't miss out on within Amazon Seller Central.

Managing Returns with Amazon Seller Central

Equally important are the preparation settings on Amazon Seller Central. Ideally, you should activate the option "Refurbish Unfulfillable Customer Returns." If not activated, dirty or damaged packaging may be returned to the seller or completely destroyed.

If the products themselves are damaged upon return, refurbishing them is usually not possible. If activated, the remittance process applies, which means that damaged products that can no longer be refurbished are either returned to the seller or handed over to Amazon. If sent to Amazon, they can be either destroyed or donated. You can easily set up this remittance process as an automated form on Amazon Seller Central, ensuring that you don't have to manually enter details for each product.

Registering Brands on Amazon

Do you have a registered brand? In this case, you should also register the brand with Amazon. Although this process involves a bit more effort, it simplifies creating listings afterward. As a seller on Amazon Seller Central, you also benefit from a wider range of advertising options, Amazon Vine, and associated brand protection.

Good Rankings: Essential on Amazon Seller Central

Good listings determine whether you succeed on Amazon Seller Central. They are a central element in Amazon's algorithm, which collects millions of data points daily to decide where to place which offers and the relevance of each result in a search query. This makes the algorithm highly complex, offering few ways to influence it directly.

Whether your product ranks well depends on various factors. For example, the number of sales impacts where your product is placed in the list. You cannot influence this value on Amazon Seller Central since artificially boosting sales figures doesn't work. The Amazon Seller Central algorithm now recognizes such tricks. Instead of focusing on heavy discounts and neglecting promotions, you should influence your Amazon Seller Central where possible.

This includes choosing the right keywords and not neglecting a high number of appealing images. Ultimately, the image's task on Amazon Seller Central is to send an impulse to the buyer and invite them to click. Ideally, combine a good selection of attractive images with a meaningful and appealing title. This attracts new customers and helps your buyer understand the type of product you are selling on Amazon Seller Central and what to expect. The unique aspect: this approach conveys a sense of customer orientation, positively affecting your sales on Amazon Seller Central.

Basic Account or Professional Seller?

When you choose Amazon Seller Central, you have two options for offering your products: the professional seller account or the basic account. The professional account, also known as a power seller, offers completely different possibilities. The reason for two types of accounts on Amazon Seller Central is simple: Amazon strives to meet the needs and requirements of both small and large sellers.

The Basic Account:

The Basic Account on Amazon Seller Central is especially suitable if you are a smaller seller, typically selling less than 40 items per month. Since the Basic Account has no base fee, you incur no costs for Amazon Seller Central if you make no sales in a month. Only when you sell an item does Amazon take a commission. Of course, the commission amount and your product price determine the cost-benefit factor of this Amazon account. For very high-priced products sold through Amazon Seller Central, the ratio may exceed its optimum after just a few sales. Therefore, the number 40 should be considered a guideline and average for your sales via Amazon Seller Central, which may vary in your specific case.

The Professional Account:

The Professional Account is an Amazon account mainly aimed at professional sellers. If you sell more than 40 items per month, Amazon considers you a professional seller, and you should use the professional version as your Amazon seller account. The base fee for this Amazon account is currently 39 euros per month. This means for you as a seller: the more you sell per month, the higher your sales volume, and the more profitable and optimal the cost-benefit ratio for this Amazon seller account on Amazon Seller Central.