Challenges at Conversion Studio

As Conversion Studio expanded its operations as a leading Amazon agency with new Employees regularly, managing employee productivity and ensuring effective onboarding became increasingly complex. Prior to implementing Workbase, onboarding new hires was time-consuming, with managers spending hours manually guiding employees through processes and explaining everything in detail - each time from the ground up. Additionally, information was scattered across multiple platforms, leading to inefficiencies and increased operational costs. This scattered approach hindered the company’s ability to scale effectively, with new hires often taking months to become fully productive. Also, it took away countless hours from Managers or colleagues.

Using Workbase at Conversion Studio

After exploring three different platforms, Conversion Studio turned to Workbase, a comprehensive employee platform designed to centralize information with an employee portal, training and knowledge management. The decision was driven by Workbase's ability to consolidate essential functions into a single, user-friendly interface. The platform’s employee portal allowed Conversion Studio to create centralized dashboards for each role in the company, where employees of that role find everything instantly. Now they have Pages, Whiteboards, Wiki, Embedded Apps, resources, training materials and even more accessible to all employees with sufficient permissions at any time in one place. This shift from manual, fragmented processes to an automated, unified platform was a game-changer for them.

For instance, prior to Workbase, it could take up to four months for new hires to complete onboarding and reach full productivity. With Workbase, this time was cut by more than 80%, with new employees now fully onboarded and productive within two weeks. This efficiency gain was not only due to the streamlined training processes but also the instant access to company-wide information and the AI Assistant, which resolved of common queries from Employees in seconds without the need for managerial intervention.

The AI Assistant is trained on all internal data at Conversion Studio, so it can answer most of the employee questions instantly and very accurately.

Streamlining Onboarding and Training

Workbase’s training modules were pivotal in transforming Conversion Studio’s onboarding process. Previously, managers had to dedicate significant time to onboarding, often repeating the same information for each new hire. Workbase allowed the creation of advanced training courses with In-App-Recording, Video Editing and an easy-to-use Editor. With built in quizzes and feedback mechanisms the employees’ progress could be tracked well.

For example, a typical onboarding process for a new project manager involved a series of one-on-one sessions, which could take up to 10 hours of a manager's time. With Workbase, these sessions were replaced with a structured, automated training path that new hires could complete independently. This and many more improvements by Workbase saved the company approximately 40 hours of managerial time per month. Furthermore, the inclusion of interactive quizzes ensured that new hires not only completed the training but also retained the information, as evidenced by an 85% pass rate on follow-up assessments.

Boosting Productivity

Workbase significantly boosted productivity at Conversion Studio by centralizing information and streamlining communication. Before Workbase, employees spent an average of 45 minutes per day searching or asking for information across various platforms like email, Slack, and Google Drive. With Workbase, all relevant information was consolidated in a single portal, reducing the time spent searching for information by 70% and removed the need to ask colleagues for information. This equated to a reclaimed 15 hours per employee per month, time that could be redirected toward more productive tasks.

The AI Assistant also played a critical role in enhancing productivity. By being trained on Conversion Studio’s internal data, the AI Assistant was able to provide immediate answers to common questions, reducing the dependency on human resources and managerial staff. For example, questions regarding company policies, procedures, and specific project details were resolved instantly by the AI, contributing to a more efficient workflow and allowing employees to focus on their core responsibilities.

Enhancing Employee Engagement and Transparency

Employee engagement and transparency saw a marked improvement with the introduction of Workbase. The platform’s news feature allowed Conversion Studio to share updates, policy changes, and other important information across the organization seamlessly. Prior to this, company updates were communicated via email or slack, leading to inconsistent information dissemination and reduced engagement. With Workbase, updates were now delivered through a centralized news portal, with a near 100% read rate (possible through the Newsfeed where new items stay until they’re watched or viewed), ensuring that all employees were on the same page.

Moreover, Workbase's survey functionality enabled Conversion Studio to gather actionable feedback from employees on a regular basis. For example, after implementing Workbase, a quarterly survey revealed that 81% of employees felt more informed and engaged with company activities, a significant increase from the 60% reported prior to using the platform. This feedback loop allowed management to address concerns proactively, leading to a 24% increase in overall employee satisfaction over the first six months of implementation.

The Results

The adoption of Workbase has had a profound impact on Conversion Studio’s operations. The streamlined onboarding process not only reduced training time by more than 80% but also improved the consistency and quality of training, ensuring that all employees were well-prepared to contribute effectively from day one. Productivity gains were substantial, with employees saving an average of 15 hours per month by having centralized access to information and the AI Assistant handling routine queries.

These efficiencies translated into tangible business outcomes, including a 20% increase in project delivery speed, better project quality standards and a significant reduction in operational costs. Furthermore, the enhanced employee engagement and transparency fostered by Workbase contributed to a more positive workplace culture, reducing employee turnover.